GOOGLE PIXEL
Digital Video Campaign
When Google launched their highly anticipated Pixel 6, Newfangled was tasked with creating a social-first video campaign. With a combination of smart strategy, a bit of scrappy production, and a whole lot of collaboration - we saw huge results including over 150MM views on TikTok alone.
The downfall of most influencer campaigns is that they tend to be off-brand, with zero messaging consistency across creators. We avoided the pitfalls by collaborating closely with creators while maintaining control of the messaging and branding. The stories were authentic and ownable, but the the assets were still on brand.