GOOGLE APP
FOR iPHONE
Digital Video Campaign
The average iPhone user may "Google" something a dozen times a day, but many of them have no idea what the Google app, built just for iOS, can do. So Newfangled Studios was brought in to help open eyes and change behaviors with a cross-platform, cross-continental campaign that had to feel authentic, approachable and truly current.
Moving with Google-fueled efficiency, we cast YouTube, TikTok and Instagram personalities in the US and UK. But this was no influencer campaign. Instead, we worked with our talent, co-creating bespoke use cases for how these features fit into their lives. Then we approached those stories with a mix of high-end and low-fi production techniques to ensure we had native assets for the widest range of social and digital platforms.